Morton Salt Makes Splash on Designing Spaces™ on Lifetime®, Shows How Salt is the New Chlorine

In the segment, “Pool Salt for a Clean and Refreshing Swim”, Emily Arthurs from Morton Salt, Inc. offers solutions on how to eliminate harsh pool chlorination in this “All Around the House” series -

(Pompano Beach, FL – PR LOG –June 17, 2014) Morton Salt, Inc. will be featured on the award-winning home improvement show Designing Spaces™ on the Lifetime Channel on Wednesday, June 18 at 7:30 am (ET/PT) to talk salt water pool systems just in time for summer’s swim season. This show will re-air on Friday, July 18 at 7:30 am (ET/PT) on Lifetime.

Emily Arthurs from Morton Salt returns to the show for this second segment in a miniseries sponsored by the well-known company. In the episode “Pool Salt for a Clean and Refreshing Swim”, viewers will learn about solutions for eliminating harsh pool chlorination through a salt water pool system which uses Morton® Pool Salt.

Arthurs will explain how in traditional chlorine pools, the pool owner manually adds granulated or liquid chlorine to the water. Saltwater pools still maintain a level of chlorine, except they use a salt chlorine generator to produce their own “free” chlorine, which destroys chloramines responsible for chlorine odor, red-irritated eyes, bleached green hair and aging to bathing suit fabric, but it still is effective against bacteria, algae, ammonia and other organic matter.

Morton High Purity Pool Salt helps keep the salt chlorinator system going and can help maintain a salt water pool while providing a convenient, simple and safe way to disinfect water without the harsh effects of chlorine.
“We’re excited that Morton Salt, such a trusted name from coast to coast, has returned to Designing Spaces to highlight another one of their salt products that our viewers will appreciate just before swim season kicks in,” said Scott Moss, Director of Programming of Designing Spaces™.

To learn more, please visit: http://www.MortonSalt.com.

About Designing Spaces™ on Lifetime Television
Entering its 10th year, Designing Spaces™ continues to be one of America’s favorite home improvement shows. The show inspires viewers on decorating ideas, do-it-yourself projects and step-by-step home improvements to help make every space count and provide solutions to help you enjoy the space you live, work and play in. Designing Spaces™ Family of Spaces includes Think Green Spaces, Kids Spaces and its widely popular Spaces of Hope which prides itself on assisting people and places in dire need of a makeover including children’s shelters, animal shelters, military families and more. Designing Spaces™ airs Wednesdays, Thursdays and Fridays at 7:30am (ET/PT) on Lifetime Television.

To view special segments visit: http://www.designingspaces.tv
For more information about O2 Media, Branded Entertainment, Product Placement and TV Brand Integration, please go to:http://o2mediainc.com/Pages/187/Branded-Entertainment

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Media Contact:

O2 Media, Inc.
Pam Steele-Unger
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