More Americans are choosing to live in an apartment home, opting to lease their living space, taking advantage of the freedoms and mobility offered by the lifestyle. Doug Culkin, President and CEO of the National Apartment Association introduces us to the new world of apartment living. With young professionals, millennials, and down-sizers discovering that modern apartment living has much to offer, the demand for apartments is rising.

Often new apartment complexes are close to shopping areas, business districts, and rail or transportation systems. For working professionals, this will save on drive time, being close to work instead of commuting out to the suburbs.  A visit to Palmera Apartments in Mason, Ohio, reveals the modern approach to fulfilling the desires of today’s apartment residents.