Purple began its journey by improving comfort for healthcare patients, applying innovative materials to hospital mattresses. This foundation led to the development of the GelFlex Grid, a breakthrough technology that uniquely combines softness and firmness for optimal support and temperature regulation.

Launching with a single mattress delivered directly to homes, Purple has since expanded its product line to include pillows, sheets, and adjustable bases, all designed with scientific rigor. Unlike traditional memory foam, which often leads to overheating and inconsistent support, the GelFlex Grid provides pressure relief, spinal alignment, and cooling comfort.

Purple’s commitment to innovation and accessibility is evident in their growing retail presence and domestic manufacturing. They address the widespread issue of poor sleep, with studies demonstrating significant improvements in comfort and sleep quality. Purple’s narrative is one of continuous innovation, rooted in healthcare, and driven by the mission to deliver the “greatest sleep ever invented.”