When it comes to toys, parents want to bring home items that are fun, engaging, long-lasting, durable, and help their kids build a foundation of skills for the future.

That’s why we’re turning to the experts at Fisher-Price, who have created toys that are super fun and developmental for babies and kids for almost 90 years. We’re learning all about the Fisher-Price Play Lab, which takes the guesswork out of choosing the perfect playroom toys for kids by testing more than 1,200 of them per year.

Everything Fisher-Price does and makes helps parents help their kids build social, emotional and physical skills through play. Stay tuned to hear about some of Fisher-Price’s best toys for fostering creativity and imagination in children.